Sareh Nouri
New York
When Sareh Nouri was young, she would have loved it if you told her that she would grow up to design her own bridal collection because she loved wedding dresses. But then, what little girl doesn’t? The difference with Sareh is, she never outgrew the phase. In fact, at her nuptials in 2009, her father joked in his speech about her ongoing obsession with wedding gowns. So perhaps it is fate that the search for her dress is what set her down the path to create her line. As her wedding day approached, Sareh grew ever more frustrated, for she couldn’t find “the one” — a dress that was at once sophisticated and traditional, ethereal and elegant. In desperation, she decided to design her own gown.
Shortly thereafter the Sareh Nouri line began to take form following her stints working with a high-end bridal salon, modeling bridal gowns, collaborating with couture dressmakers, and consulting one-on-one with brides-to-be. It is that experience that has laid the foundation for the Sareh Nouri line. Sensitivities towards shopping for her own gown as well as working with brides-to-be fuel the success of Sareh’s designs; those designs are not only romantic and feminine but timeless and sophisticated as well.
MADE IN THE USA
RETAIL $4,500 to $16,000
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Sareh Nouri
CEO - Creative Director
Sareh, a native of Iran and a graduate of George Mason University with a degree in graphic design, had the background to being a bridal brand. Sareh understood how to work with patterns and layouts based on her extremely successful work in utilizing traditional Persian art. Her work on numerous commercial and nonprofit media ads has been profiled in several magazines and books. With this accomplished background, Sareh wasn’t just able to conjure up a nice dress, she was able to create the dress of her dreams.
